Lily Cole has met with some of the millions of people around the world who are working on solutions to our biggest challenges and committed to creating a more sustainable and peaceful future for humanity. Exploring issues from fast fashion to fast food and renewable energy to gender equality, and featuring interviews with Sir Paul McCartney, Elon Musk and Extinction Rebellion co-founder Professor Gail Bradbrook, Who Cares Wins is a beacon of hope in dark times.