The foundation of CRUST is built on its belief in sustainability. It takes fresh, surplus bread from elite bakeries and leading hotels, before reincarnating it into CRUST beers. It gives the bread an entirely new lease of life and prevents it from becoming food waste. CRUST’s founder is Travin Singh. A Republic of Singapore Navy Regular for six years, he left in 2017 and became a Financial Advisor, before starting CRUST in mid-2019. CRUST entered the market in September 2019 and has subsequently rescued over 105kg of bread. It aims to eventually open its brewery, lower its cost price, continue to save thousands of kgs of bread, and spread the word across the rest of SEA.