Agriculture is the backbone of Pakistan’s economy in terms of providing food and employment and foreign exchange earnings. It contributes 21.9 percent to the gross domestic product (GDP). The importance of sustainable agriculture practices for the farmers to a large extent depends upon the effective sources of information. It is believed that farmers do not often make visit to the research stations, however, they obtained required knowledge from different sources like mass media, fertilizer agency, fellow farmers, radio, television, extension personnel and contact farmers. It is imperative to communicate sustainable agriculture practices to the farmers through various sources of information. This study used a descriptive research methodology the universe of study consisted of six districts of Sindh province comprising Larkana, Naushehro Feroze, Shaheed Benazirabad, Sanghar, Mirpurkhas and Badin. A sample of 180
farmers was randomly selected for the study. A well structured interview schedule was used to collect information from the small farmers on their personal and socio-economic characteristics and sources of information. The study found that about 36.11% of the respondents were youth having age group (26-35 years), while 66.67% of the respondents were married, however a large percentage (44.44%) maintained a range of small farmers having land 13-25 acres of land and 66.67% of the respondents having their primary education. In addition 66.67% of the respondents having farming experience between 6 to 10 years.
Muhammad Ismail Kumbhar Department of Agril. Edu. Extension & Short Courses, SAU Tandojam, Pakistan
Har Bakhsh Makhijani Department of Media & Communication Studies, University of Sindh, Jamshoro, Pakistan
Shuhabuddin Mughal Sindh Development Study Center, University of Sindh, Jamshoro, Pakistan
Hameeda Masood Shah Principal Scientific Officer, Gender Development Program, Pakistan Agriculture Research Council Karachi,
Naseer Ahmed Abbasi Research Fellow, Sindh Agriculture University Tandojam, Pakistan
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