by  Tayla Nova

With global e-commerce sales totaling  $4.9 trillion in 2021—and forecasts suggesting this number will increase by 50% over the next four years—businesses are making their unboxing experience the focus of their customer journey. Without the glitz and glamor of a highly curated retail experience, a brand’s message and style have to be wrapped up into a small, neat package — literally.

Initially, brands tried to enhance the unboxing experience with multi-staged packaging, thank you cards, and an array of other trinkets. However, customer sentiment around delivery-related waste is changing. In a 2019 survey conducted by Oceana, 86% of U.S., U.K., and Canadian poll participants were concerned about plastic pollution, and 87% of the participants believe that large online retailers such as Amazon should limit the plastic packaging they use.

Customers feel a certain responsibility for the content of the packaging, especially when it is excessive or unsustainable — after all, they are the ones left responsible for disposing of it. In an era where sustainability is becoming increasingly important, unnecessary waste in an online purchase may harm a brand’s reputation more than it helps it.

noissue’s Compostable Garment Bags

Used primarily to keep your items neatly folded and undamaged during transit, garment bags have a short life. Each year, it’s estimated that hundreds of billions of polybags are produced for the fashion industry, most are made from polyethylene or polypropylene, which, like most plastics, require fossil fuels to manufacture. In 2021, only 5% of post-consumer plastic was recycled in the US, and due to the difficulty of collecting and recycling stretchy plastic (have to be dropped at local grocery stores as they aren’t collected on the curbside), polybag recycling rates might be closer to none. That means most of these bags, which estimates say will take at least 400 years to break down, will end up in landfill, or find their way into our oceans and waterways.

All of the products created by noissue, an industry-leading sustainable packaging company,  help reduce the fashion industry’s reliance on single-use plastics by falling into one of the following circular categories: compostable, recycled, or reusable. And noissue’s latest product, the Compostable Garment Bag, is no exception.

The compostable garment bags break down in 180 days in a home compost or 90 days if taken to a commercial facility, yielding nutrient-rich materials that can be used as fertilizer in the garden. Once these materials have broken down, they won’t leave behind any toxic chemicals or harmful particles.

noissue’s garment bags are clear with minimal branding, aside from the black text that reads: “I’m a 100% compostable bag.” Moreover, the semi-transparent appearance allows the customer to peek inside the bag before opening it, replicating the benefits of plastic packaging.

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