Environmentally conscious consumers are eager to make more sustainable swaps in all areas of their lives, especially the beauty products they use, and Sprout World is introducing a zero-waste eyeliner that creates wildflowers after use. The plantable eyeliner is an alternative to traditional cosmetics and the product itself is made with natural oils, and it's packaged within a pencil made from certified wood with a biodegradable cellulose cap. The cap portion of the pencil contains wildflower seeds, so that the pencil stub can eventually be planted at the end of its useful life as a makeup product. The world’s first patented plantable black eyeliner is available in a classic black formula that represents the future of sustainable makeup.